This concept brings up ethical questions regarding users "chang[ing their] identity, adopt[ing] new personalities and keep[ing] dreams and fantasies virtually real" in the internet world.The chat room rules for Bipolar Disorder Chat Rooms state: "We discourage the use of age/sex/location (a/s/l).
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We urge you not to give your real name, location, address or phone number to anyone you meet in a chatroom.
This is to protect your privacy and keep you safe." The fact that users often seek A/S/L information in "initial interactions" implies an "emphasis on the physical body online".