Nepali Hindu women, who traditionally wear red when married, dance during a festival: Researchers say crimson can significantly alter our physical and emotional reactions.Bimal Gautam/Xin Hua/Xinhua Press/Corbis Red: The color of blood, passion, courage, and certain Gap ad campaigns.Red intensifies our physical reactions Seeing red causes people to react faster and more forcefully, according to a new study published in the journal , the findings "may have applications for sporting and other activities in which a brief burst of strength and speed is needed, such as weightlifting." 2.Red makes men more desirable to women Men in red are "more attractive, more powerful and more sexually desirable to women," according to another study by Elliot, cited by , asked women to rate pictures of men framed by or wearing a variety of colors.That is, it makes thoughts about those concepts come to mind quicker and more easily.In sports like boxing or tae kwon do where agression makes you more competitive, this matters. Alter also cites another study that showed how referees can be affected by the same principle.3 In the study, professional tae kwon do referees watched recordings of red and blue competitors trying to knock the stuffing out of each other. white” color scheme, but for video games it’s often “red vs. Thus it was a great opportunity for a natural experiment on the effects of uniform color on performance.blue.” It’s the kind of matchup that you find in dozens of games once you go looking for it, whether it’s the color of your avatar, the heads up display, or both. The researchers found that those wearing red uniforms won a statistically significantly larger portion of their matches: Hill and Barton’s theory (which is also Drunk Tank Pink author Adam Alter’s theory) is that throughout nature the color red is associated with heightened agression, dominance, and testosterone levels (think mating season and/or fighting season).
Color affects people in many ways, depending on age, gender, ethnic background and climate.Sometimes you’re randomly assigned to a team when you join, but other times you can choose. Skin gets flushed and animals display the red bits of their bodies while engaging in dominant and aggressive behavior. Alter cites a 2005 study that looked at Olympic athletes participating in one-on-one “combat sports” like boxing, tae kwon do, Greco-Roman wrestling, and freestyle wrestling.2 The rules of the Olympics stipulate that one competetor is randomly assigned a blue outfit while the other gets red.Choosing color combinations is one of the most intimidating steps for beginners.Color has the power to change the shape and size of furnishings, as well as the shape and size of the room itself.