Given that about 90 million people used these types of apps in the last month, the sheer number of guys swiping left and right is astronomical.
The finding is right in line with previous research from the Pew Research Center, which found that 13% of American males were on dating apps or sites like Tinder compared to only 9% of women.
Meanwhile, a 2015 study of the 91 million people who use location-based digital matchmaking apps, such as Tinder and Hinge, found that 62% of users are men.
Andrew Colman, professor of psychology at the University of Leicester, told Quartz that this dynamic fits with conventional gender roles, explaining: Even in these relatively progressive times it still seems to be an unspoken convention that it’s up to men to ask for a date and women to agree or refuse.
With those, you will send a few messages back and forth before he invites you for a drink.
You will put on some mascara, plunge out into the snow, meet a stranger, and after an hour of slightly stilted conversation, he will grab the check.
But though more men than women use online dating overall, it seems that some major dating websites successfully subvert this trend.
In general, more men than women use online dating—some 13% of men compared to 9% of women in the United States, according a Pew Research Centre study in 2013.
A new study conducted by research firm Global Web Index has found that about 62% of all location-based dating app users are male.Not only does Match have the highest paid user base of any other dating site, but the gender ratio is also in your favor (51% women to 49% men).Ashley Madison’s hack gave insight to a world where millions of men swapped messages with female-impersonator bots."Oh, it's totally a game," Nick, 27, a Tinder fan, tells Mic."It appeals to mostly men partially because of our competitive nature, and also because I find it's harder for guys to find dates." Like any game, there's a chance you can lose.