Whereas before, people had very little exposure to online dating, today almost 50% of people know of someone who use the services or has met their loved one through the service.
After the i Phone launch in 2007, online dating data has only increased as application usage increased.
Since the first app launch, Tinder, in 2012, various variations of the application have been created. In fact, a recent study has shown that individuals are using dating apps more rapidly than any other kind of app available, including games, news and entertainment [source: Rao]. More than ever, today's dating services are relying on technology mixed with people's desire for instant gratification.In 2005, only 10% of 18-24 year olds reported to have used online dating services; this number increased to over 27% of this population.Mobile dating services, also known as cell dating, cellular dating, or cell phone dating, allow individuals to chat, flirt, meet, and possibly become romantically involved by means of text messaging, mobile chatting, and the mobile web.