This causes her to chase men who make her feel better about herself.
We've rounded up some of the most compelling scientific insights, so you can step up your game.
Men do care about the way women look, but, perhaps, it is just that they care about other womanly aspects even more. She wanted to solve the dilemma regarding an increasing number of intelligent, witty, successful women over the age of 40 who cannot seem to find a suitable lifelong mate.
Though many feminists attacked Gottlieb's advice, which basically encouraged females to reduce their dating criteria in the younger years, aka "settling", the pervading realities brought forth in her book are absolutely crucial for understanding the male mind.
Many brilliant, attractive, talented single women may find themselves asking the question, why do men prefer less attractive women over perhaps, a more striking one.
After all, it's not an uncommon occurrence to see a tall handsome man enter the room with a woman on his arm who is rather plain in contrast to her companion.