Update: The Man Crunch ad has been officially nixed by CBS. The Tim Tebow Super Bowl ad isn't the only controversial commercial on the block. If you haven't already seen this 30-second spot, we're embedding it below.
The video in question is basically an ad for a dating site catering to gay men.
" It's such a well-worn tactic, Advertising Age, the persuasion industry's magazine of record, this year declared a moratorium on coverage.
"It's an annual tradition that companies, who likely don't even have the money to spend on an actual Super Bowl spot, find willing suckers in the media who give them some free PR," Ad Age wrote.
It also turned away another web-based company, Jesus Hates Obama.com, a satirical site that caters to conservatives and sells novelty merchandise.
CBS has rebuffed the publicity-seeking entry from a new gay dating service, Mancrunch.Officials from the dating site say that they think the process is taking so long because CBS does not want to air the ad, yet the network doesn't want to reject it outright for fear of backlash from gay and lesbian advocacy groups.Such an ad airing during the Super Bowl would be a big coup for the site, "At no other time during the year can you reach men at the same point in time," said the rep."Plus, we knew our ad was going to be one of the more memorable ads that the media and public would talk about well after the big game." The rep still anticipates that CBS will accept the ad, but expressed distress that the process was taking such a long time."We do wonder how long it took for them to approve the Pro-Life ad," he said when asked about Tim Tebow's hotly debated spot, "[but] regardless of whether or not you agree with CBS' decision to accept the Pro-Life ad, we do applaud them for allowing freedom of expression and hope they treat our commercial the same." Still, unlike the Tebow spot, the ad is currently all over the Internet, and is likely to become more and more visible as the days go by.