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In psychology, neuroscience, and behavioral economics, and i... Many of us now spend the majority of our waking lives interacting with technological devices.Behavioral economist Shlomo Benartzi is studying how we think differently o...In fact, for a 5’ 9” man to be equally attractive to a 5’ 10” man, he would have to make ,000 more in salary per year. The most attractive quality in a woman was BMI, with the optimal being 18.5 (slightly underweight).No amount of money could make up for a woman’s BMI; men didn’t care about a woman’s salary or her graduate degree.Ariely also discussed the pitfalls of online dating.

In fact, if everyone acted rationally all the time, our society would likely be a lot less pleasant to live in, he says.

His answer: “not hot” people “reframe what is important to them” and focus on non-physical qualities, like humor.

Using regression-based labor analysis, Ariely discovered that the most attractive quality in men was height.

By Olivia Zhu With Valentine’s Day approaching—ripe with the promise of love for some and fraught with the bitter reminder of love unfulfilled for others—Duke professor Dan Ariely shared what he’s learned about the “love market” by analyzing romance from a behavioral economic perspective.

Starting with the premise of assortative mating—the principle that “hot” people date “hot” people, and “not hot” people date others who are “not hot”—Ariely asked how the “not hot” psychologically cope with their “unattractive” partners.